To craft its own strong personality inside of the Dame des Arts Hotel in Paris, Pimpan restaurant embraces bold, generous, rounded shapes that come to life into a memorable visual identity. The unexpected use of red in the interior design is echoed in the graphic system, creating a playful continuity between space and branding. From bright mimosa yellow to warm blush red, like cheeks turning rosy when someone says: ‘You’re looking pimpant.e today!’.